The Knowledge Corner

Launching your own digital agency is really an accomplishment. Once you start getting engaged with different clients and execute one successful month after the other in the office, you will need a next-level plan. So, here the question arises that how you are going to get your agency on the next level with the full-proof planning? Let’s have a look how you are going to do that… What does it mean by Scaling your Agency? The term ‘scaling’ has a different meaning from ‘growth’. Growth involves increasing your company’s revenue by increasing the number of resources. While, scaling means driving significant revenue by increasing productivity without adding any extra expenses. When should you go for Scaling your Agency’s services? If you are running an agency, then you must know when to take the appropriate action for the betterment of your company. Moreover, here are some of the situations to know that it’s the right time for scaling: a.       You are making...

We have crossed the 2-year anniversary of Coronavirus and statewide lockdown across the nation due the its adverse effects. During this period, many of us spent a large amount of time working from home, Zoom meetings, online courses etc. Along with this, many of our professional lives have also changed as different industries cope with the pandemic. In this pandemic, many marketers were forced to update their marketing plan that suits the situation that had never happened before. Today, from social media marketing point of view, we are constantly looking for the new aspects that have been altered in this coronavirus pandemic. 1.      Social Media Monitoring on Owned Content vs. Outside of your Brand Channels: Listening to Audiences on Owned Content: Before this pandemic, social media teams needed to meet daily to review the comments to ensure that the audiences are interpreting content as needed. Insights would be used to guide future content and strategies. But now,...