5 Ways Social Media Marketing Has Evolved After Covid-19 Pandemic
We have crossed the 2-year anniversary of Coronavirus and statewide lockdown across the nation due the its adverse effects. During this period, many of us spent a large amount of time working from home, Zoom meetings, online courses etc. Along with this, many of our professional lives have also changed as different industries cope with the pandemic. In this pandemic, many marketers were forced to update their marketing plan that suits the situation that had never happened before. Today, from social media marketing point of view, we are constantly looking for the new aspects that have been altered in this coronavirus pandemic. 1. Social Media Monitoring on Owned Content vs. Outside of your Brand Channels: Listening to Audiences on Owned Content: Before this pandemic, social media teams needed to meet daily to review the comments to ensure that the audiences are interpreting content as needed. Insights would be used to guide future content and strategies. But now,...