How to Scale your Services for Growth to the Next Level

Launching your own digital agency is really an accomplishment. Once you start getting engaged with different clients and execute one successful month after the other in the office, you will need a next-level plan.

So, here the question arises that how you are going to get your agency on the next level with the full-proof planning?

Let’s have a look how you are going to do that…

What does it mean by Scaling your Agency?

The term ‘scaling’ has a different meaning from ‘growth’. Growth involves increasing your company’s revenue by increasing the number of resources.

While, scaling means driving significant revenue by increasing productivity without adding any extra expenses.

When should you go for Scaling your Agency’s services?

If you are running an agency, then you must know when to take the appropriate action for the betterment of your company.

Moreover, here are some of the situations to know that it’s the right time for scaling:

a.     You are making profits:

If your company is making continuous profit for more than a year, then you have a solid base to build from, and continue to be on that path to increase your profit exponentially.

b.     Your team has a capacity:

If your team members are working at their full capacity, then what you can do is to scale your operations that can help you drive more revenue while decreasing resource output.

c.      You have more leads than you can handle:

Instead of expending more on resources, you should scale your agency to serve more clients and increase your revenue.

How to Scale your Services for Growth:

1.     Find and Target your Ideal Clients:

Before starting, you must have your customers in your mind, otherwise you could waste money on additional processes or research. On the other hand, once you know your target audience, you can market more effectively and meet needs successfully.

To target your ideal clients, you need to research their industry, location, likes and dislikes, service needs, and budget range to fall into that particular range for your services. Use social media monitoring tool for research to know audiences’ opinion about your business, service, your existing clients, your competition etc.

2.     Lead Generation Strategy will work Next:

The perfect lead generation strategy can lead to a long list of ideal clients for your business.

Some of the tactics for a consistent lead generation process are:

a.     Pay-per-click ads, like Google Ads

b.     Search Engine Optimization for organic traffic

c.      Perfect content marketing to market as the best possible way

d.     Email marketing to convert more leads

e.     Time-to-time social media posts and ads on different platforms

 

3.     Offer some Recurring Services:

For your big projects, it would be a great idea to offer recurring services that bring in continual revenue. Set-up client contract to auto-renew each month, so that you can focus on other main events to deliver great work.

4.     Don’t Forget to Analyze your Client Flow:

Always take a look at your client flow to identify issues and improve efficiency:

a.     Separate each client into groups based on their initial point of entry.

b.     Have a look at the workflow of each group to maintain the onboarding process.

c.      Establish a standard workflow for each group.

d.     Use your insights to develop consistent and onboarding for different types of clients.

 

5.     Try to Tackle the Workflow Smartly:

It’s not always true that managing clients is resource-intensive as you think it is. To work more effortlessly, create processes for onboarding, daily tasks and reporting.

Document the steps of the workflow and share it with your team to tackle the workflow as a team.

6.     Use Specialized and Integrated Tools:

To scale your agency more efficiently, use specialized tools that integrate with each other easily. Standard platforms for digital agencies include:

a.     Social Media Management Tools

b.     Social Media Analytics Tools

c.      Social Media Monitoring Tools

d.     Hashtag Research Tools

e.     Content Management Tools

f.       Image and Video Management Tools

g.      Team (and client) Collaboration Tools

 

7.     It’s Essential to Prioritize Quality Assurance:

It’s tough to maintain the high-quality work every time you deliver to the client, but if you maintain it then it’s more likely to get referred by the client.

To keep quality levels high, there are some rules:

a.     Train your team to meet your agency’s standards

b.     A sense of quality should always be there in your company culture

c.      Set up approval process with the internal team and clients for better work flow.

 

8.     Build Complementary Partnership:

You can fill your client pipeline, develop a partnership with another agency that has a similar strong lead generation strategy. And simply, when your client asks for the services that your partner company offers you can refer to them, and vice versa. With this setup, you can create a strong referral system and satisfy more clients without having to provide additional services.

9.     Consider Benefits of Outsourcing:

You can’t always handle all the things on your own. Outsourcing of some of the processes can improve productivity and overall performance. Afterall, it gets some time to your team to tackle some high-level projects.

One can minimize the pressure of the team by outsourcing the accounting process, and sales process and client acquisition. You can also outsource some additional services, effectively enhancing your agency’s offerings.

Once you’re done with all the processes to scale your agency, you can start building better processes, and can focus on improving productivity and increasing output. And, with this solid strategy plan, I hope you can increase the profit margins of your company and can take it to a higher level.