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How to Scale your Services for Growth to the Next Level

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Launching your own digital agency is really an accomplishment. Once you start getting engaged with different clients and execute one successful month after the other in the office, you will need a next-level plan. So, here the question arises that how you are going to get your agency on the next level with the full-proof planning? Let’s have a look how you are going to do that… What does it mean by Scaling your Agency? The term ‘scaling’ has a different meaning from ‘growth’. Growth involves increasing your company’s revenue by increasing the number of resources. While, scaling means driving significant revenue by increasing productivity without adding any extra expenses. When should you go for Scaling your Agency’s services? If you are running an agency, then you must know when to take the appropriate action for the betterment of your company. Moreover, here are some of the situations to know that it’s the right time for scaling: a.       You are making...
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5 Ways Social Media Marketing Has Evolved After Covid-19 Pandemic

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We have crossed the 2-year anniversary of Coronavirus and statewide lockdown across the nation due the its adverse effects. During this period, many of us spent a large amount of time working from home, Zoom meetings, online courses etc. Along with this, many of our professional lives have also changed as different industries cope with the pandemic. In this pandemic, many marketers were forced to update their marketing plan that suits the situation that had never happened before. Today, from social media marketing point of view, we are constantly looking for the new aspects that have been altered in this coronavirus pandemic. 1.      Social Media Monitoring on Owned Content vs. Outside of your Brand Channels: Listening to Audiences on Owned Content: Before this pandemic, social media teams needed to meet daily to review the comments to ensure that the audiences are interpreting content as needed. Insights would be used to guide future content and strategies. But now,...
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Location: India
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What are the Strategies to Promote Your Brand?

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  Customers who truly have a sense of personal attachment with a brand are the customers who would be confident saying that the brand, they are attached to, is ‘the reflection of who they are’. Brands form a connection over time by expressing the passion and interest resulting in a deeper connection that eventually lets them feel reflected by that brand.  Brand attachment is an emotional closeness between a consumer and a brand. This attachment enables a person’s emotions and sentiments to affect the outcome of a choice over a basic logic. This attachment shows how a consumer feels positively or negatively- about a brand. The journey to Brand Attachment: 1. Brand Awareness:   Familiar with brand quality by seeing the brand advertising But no personal interactions and purchases 2. Brand Familiarity:  Developed a social consciousness of the brand  Purchases are done because of the needs Sale on the products affects your purchases 3 .  Brand Affinity: Purchase...
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Yes, I am a Woman

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Yes, I am a woman, and I am actually proud to be one. I am the one who got different names, like 'maa', 'Goddess Durga', 'Goddess Laxmi' and many more. I have been living in a country where we, women, got equal rights to men. I am living in a country where I don't need to be afraid while walking alone on the roads. I am living in a country where I really feel the safest on public transports, at offices, and in streets, even everywhere. But, really do I feel so? Ask it to yourself. Yes, being a woman, you should ask it to yourself, and from inside you'll definitely get a reply like why even the god has done partiality with us. Yes, you  definitely  will! Why we are supposed to be at home at late nights instead of bounding guys at home so that we can be safe outside? Why we are supposed to be well-dressed in front of the society instead of asking those guys to look with respect to her? There was a time when women only work in the hous...
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