The Knowledge Corner

  Customers who truly have a sense of personal attachment with a brand are the customers who would be confident saying that the brand, they are attached to, is ‘the reflection of who they are’. Brands form a connection over time by expressing the passion and interest resulting in a deeper connection that eventually lets them feel reflected by that brand.  Brand attachment is an emotional closeness between a consumer and a brand. This attachment enables a person’s emotions and sentiments to affect the outcome of a choice over a basic logic. This attachment shows how a consumer feels positively or negatively- about a brand. The journey to Brand Attachment: 1. Brand Awareness:   Familiar with brand quality by seeing the brand advertising But no personal interactions and purchases 2. Brand Familiarity:  Developed a social consciousness of the brand  Purchases are done because of the needs Sale on the products affects your purchases 3 .  Brand Affinity: Purchase...

Yes, I am a woman, and I am actually proud to be one. I am the one who got different names, like 'maa', 'Goddess Durga', 'Goddess Laxmi' and many more. I have been living in a country where we, women, got equal rights to men. I am living in a country where I don't need to be afraid while walking alone on the roads. I am living in a country where I really feel the safest on public transports, at offices, and in streets, even everywhere. But, really do I feel so? Ask it to yourself. Yes, being a woman, you should ask it to yourself, and from inside you'll definitely get a reply like why even the god has done partiality with us. Yes, you  definitely  will! Why we are supposed to be at home at late nights instead of bounding guys at home so that we can be safe outside? Why we are supposed to be well-dressed in front of the society instead of asking those guys to look with respect to her? There was a time when women only work in the hous...

We are living in a society where women are the only oppressed group and that lives in intimate association with their oppressors. A women's traditional role has changed during the last century to include movement towards gender equality. The empowerment of women is focused on reducing poverty, increasing democratic governance, preventing the crisis, and creating the recovery for those impacted worldwide. Empowering women starts right in our families, workplaces, and neighborhoods.  We should take some positive steps to empower a woman so that she can get her equal rights in the society what she really deserves. It can help to increase the voice of women in local communities and at the higher levels as well where influential and decision making roles can be obtained.  Some steps towards women empowerment are: 1. Create a Safe Space: Where ever the women go, they always need to feel comfortable and free. There are so many cases we could have heard about wh...